It’s a good bet that any random site you land on the Internet will have a Google tracker hiding on it. To give you a sense of how large that is, Facebook is the next closest with 25%. What you may not realize, though, is Google trackers are actually lurking behind the scenes on 75% of the top million websites. For those, we recommend using private alternatives like DuckDuckGo for search. You may realize they also track you on YouTube, Gmail, Chrome, Android, Gmaps, and all the other services they run. Google tracks you on more than just their search engine. #2 - Block Google trackers lurking everywhere. For more details, check out our privacy policy. We simply don’t store anything that can tie your searches to you personally, or even tie them together into a search history that could later be tied back to you. We don’t track you at all, regardless what browsing mode you are in.Įach time you search on DuckDuckGo, it’s as if you’ve never been there before. To keep your searches private and out of data profiles, the government, and other legal requests, you need to use DuckDuckGo. All it does is delete your local browsing history after your session on your device, but does nothing from stopping any website you visit, including Google, from tracking you via your IP address and other tracking mechanisms like browser fingerprinting. It’s an extremely misleading name and in my opinion should be changed. “Incognito” mode isn’t really incognito at all. So-called incognito mode won’t protect you either. On Google, your searches are tracked, mined, and packaged up into a data profile for advertisers to follow you around the Internet through those intrusive and annoying ever-present banner ads, using Google’s massive ad networks, embedded across millions of sites and apps. All of that personal information should be private, but on Google it’s not. You share your most intimate secrets with your search engine without even thinking: medical, financial and personal issues, along with all the day to day things that make you, well, you. Gabriel Wienberg: #1 - Google tracks you. Gabriel Weinberg, the CEO and Founder at DuckDuckGo explains the benefits of the project.

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